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Semiotics: Making Your Safety Signs and Labels Powerful



Clarion Safety Systems

Clarion Safety Systems is in a unique position to supply product manufacturers, workplaces and public areas with the most up-to-date, standards compliant safety signs, labels and markings.

Clarion Safety Systems explains how properly applied semiotics – the science of how signs and symbols communicate – can make a difference in crafting effective safety signs and labels to reduce accidental injuries and death by reinforcing safety procedures and helping people make good decisions around hazardous conditions. Keep your workplace safety powerful with these semiotic theories.

Learn more about safety semiotics and how it can be applied to bring greater effectiveness to your safety communication by contacting Clarion Safety today:

http://www.clarionsafety.com/Contact?utm_source=YT&utm_medium=Vid&utm_content=Semiotics&utm_campaign=S-YT-14

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Video Transcript:
[00:00:04] We all share a common goal: to reduce accidental injuries and deaths. Intelligently applied semiotics can make a difference. Semiotics is the science behind how signs and symbols communicate. For more than 20 years, Clarion has been actively involved in developing the US and international standards that use semiotics to establish best practices when it comes to safety signs, labels and markings. We understand this field better than anyone. The solution is not more safety signs, it’s more effective safety signs. We work directly with our clients to understand their core safety procedures, and then we craft together graphical symbols, colors, shapes, signal words and text based on our expertise and semiotics and the latest standards. It’s a system of visual communication that’s applied throughout a facility. It’s not a band-aid approach and it doesn’t include those vague 1940’s era signs that leave out critical information. Our advanced science systems go beyond satisfying just the right to know. As Dr. Michaels from OSHA puts it, they give viewers the right to understand and to understand all types of potential hazards, and to take proper precautions to avoid them. Clarion has become the go-to source when safety communications must be done right. This year we’re working with the Hawaiian Lifeguard Association to create an entirely new science system to make all of Hawaii’s beaches safer for their visitors that come from around the world. We chaired the New York City 911 expert task force that defined the new evacuation marking systems that are now used in over 2,000 of the city’s skyscrapers. And our warnings are on hundreds of thousands of machines found in over 180 industries, throughout the world. We’re very serious about safety communications to help people make good decisions. OSHA’s recent adoption of GHS for global hazard communication uses globally harmonized elements and best practice standards for consistency of messaging. Global consistency, that’s what’s important here. This GHS initiative parallels what we’ve been doing at Clarion for over 20 years. Today Clarion has designed and manufactured over 44 million signs. Signs that get more than 10 billion views every year, year after year, without a single failure to warn allegation brought against any of our clients. We’d like to talk with you about your hazards and your risks and your workplace and how we can use our expertise of semiotics to help you to reduce risk to helping you to communicate safety to your workers and customers. Talk with us and make a difference NOW by helping to establish the new benchmarks for safety signs for your industry. Together we can take a dramatic step forward to achieve our goal, our common goal, which is to keep people safe. [00:02:41] .

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