Art

Why Beautiful Things Make us Happy – Beauty Explained



It’s hard to define what makes something beautiful, but we seem to know beauty when we see it. Why is that and how does beauty affect our subconscious?

This video was a collaboration with the creative agency Sagmeister & Walsh as a contribution to their upcoming Beauty exhibition at the MAK Vienna from October 23rd onwards. If you want to learn more about the impact of beauty and see tons of gorgeous installations and multi-media objects, go check it out on https://www.mak.at/en_sagmeister_walsh
The Beauty exhibition will also be shown in the Museum Angewandte Kunst Frankfurt from May 11th till September 15th.

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24 thoughts on “Why Beautiful Things Make us Happy – Beauty Explained
  1. they didnt include any source where they claiming a beauty is a standard based from our survival instinct, only with explanation without more elaboration. why?

  2. Could you upload in 4k? it strongly increases the bitrate of the video and when watching on a large projector in my cinema it would look perfect. 😀
    Ps. Keep up the awesome work.

  3. Can you make a video about how we process outside information and biochemically respond to it generating different emotions? PLEASE!

  4. You mentioned that early stone tools were also shaped in the form of a teardrops/or look nice because our ancestors thought they looked nice. Do you have any references on the research for this. I love this video btw. It too is pleasing to the eye.

  5. I think the exploration of the value and impact of beauty are well expressed. The source of beauty being in fractals and symmetry is pretty far off the mark. Fractals and symmetry may be part of beautiful objects, in limited cases, but they don't define it. Even the example in the video has symmetrical brutalist architecture as an example of soul-deadening ugliness, not beauty. And beyond the shared feature of a trunk, trees are by nature asymmetrical, even pines and redwoods are very asymmetrical in their features. Sunsets and starfields are almost the very definition of asymmetry. Roiling storm clouds and a wave tossed ocean have fractals at a level of imperceptible detail, there appears to be more seduction in chaotic systems. Masterpieces of art by definition avoid symmetry – Leonardo's works approach the subjects from angles and poses with an explicit rejection of symmetry – the Renaissance was born out of a rejection of Medieval rules of symmetrical composition. Applying fractals to Jackson Pollock just shows a lack of attention to his work – or an attempt to force a point that has no support. I think the compulsion by theorists to align beauty with utility is missing the whole point. The mystery of beauty is based on the fact that non-utilitarian experiences have a powerful impact on the human psyche. Which undermines any sort of darwinian approach to understanding beauty. It is the contradiction that states the problem, and simplistic examples of primitive art ignore the examples that invalidate that entire approach – Lascaux and Chauvet Cave paintings anyone?

    "There is no exquisite beauty, without some strangeness in the proportion." -Edgar Allen Poe

  6. I'd be curious to see these concepts in regards to the blind. Almost all of the concepts of beauty are visual in this video. Obviously there are non visual things that can be beautiful, but I wonder if depression and pain rates are higher or lower.

  7. "The problem with grendfeld tower stretches back to the 1950's
    80% of British citizens in a polled wanted to live in houses

    3% said tower blocks

    As the public wanted houses we gave them tower blocks

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